Trish McDermott, chief matchmaker at Engage.com and a member of Match.com\'s start-up team, said she never saw any type of consumer fraud during her decade at Match.com 
 
\"The true enticement of these services are the real people who like you for who you are,\" McDermott said. 
 
But she added that the majority of personals sites, including Yahoo and Match.com, employ a business model she believes fails consumers. 
 
It\'s not clear who is a member and who isn\'t in the pay-to-respond model, in which a user must join a service to respond to an e-mail sent by a potential match but cannot post a profile, McDermott said. 
 
If someone e-mails 100 people and gets only one response, he or she could conclude that most of the profiles are fake when they actually show non-subscribers who can\'t respond to e-mail, she said. 
 
http://www.usatoday.com/news/nation/2005-11-24-online-dating_x.htm