A French website offering soft porn and adult toys now wants to sell sex to investors in what would be France's first porn-industry stock market listing.

DreamNex says it is the leading operator of e-commerce dedicated to the "charm" industry in the land of ooh-la-la. By issuing shares in Paris, it hopes to extend its "soft and playful" product line to an international audience.

Created in 1999, DreamNex said it made 5 million euros (3.4 million pounds) in operating profit last year on sales of 34 million euros. The results include a 960,000 euro charge for past accounting errors. It is also at odds with taxmen over a recent audit.

France has a lot of catching up to do when it comes to pleasure-boosting gadgets: only 20 per cent of French women own a vibrator compared with almost 50 per cent in the United States, the company told regulators, citing the 2004 Durex Global Sex Survey.

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