About 150 women travelled by bus to Hoyocasero on Saturday in response to an Internet plea from men tired of being alone. Commonly known as una caravana de mujeres (a caravan of women), the travellers were met with flowers by cheering men eager for a love match - or at least a good party.

The 'caravan' appeal was first tried 20 years ago by a similarly love-lorn Spanish village and has since been used in dozens of places across the country.

'Meeting someone this way, it's more rustic and authentic ... it's easier to get to know someone face to face,' said 32-year-old farmer Cesar del Rio, whose family has lived in Hoyocasero for centuries. He hopes to be able to offer some lucky woman a new life in this village located about 100 km west of Madrid. 'The idea that living in the country is all work is just a myth ... this is a slow simple life, and there's not a lot of hard work.'

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